---
canonical: "https://www.softatlas.io/vwo/products/vwo-testing"
name: "VWO Testing"
provider: "VWO"
category: "Data & Analytics / Product & Web Analytics / Experiment Analytics"
review_count: 0
ai_powered: true
website: "https://vwo.com/testing"
updated: "2026-07-29"
---

# VWO Testing

By [VWO](/vwo.md)

VWO Testing is a comprehensive platform for building and optimizing web, mobile app, and server-side experiences through A/B testing, multivariate testing, and split testing.

## Features
- Conduct A/B testing on websites, mobile apps, and server-side
- Perform multivariate testing to optimize user experiences
- Utilize split testing for comparing different versions of web pages
- Analyze visitor behavior with session recordings and heatmaps
- Gain insights from funnel analysis to improve conversion rates
- Implement feature experimentation to test new functionalities
- Personalize web experiences based on user data
- Integrate with other platforms for enhanced testing capabilities

## Built for
MARKETERS, DEVELOPERS, EXECUTIVES

Source: https://www.softatlas.io/vwo/products/vwo-testing