---
canonical: "https://www.softatlas.io/whatsapp/products/whatsapp-business-platform"
name: "WhatsApp Business Platform"
provider: "WhatsApp"
category: "Customer Experience / Live Chat & Messaging / Omnichannel Messaging"
review_count: 0
ai_powered: false
launched: 2018
website: "https://getwhatsapp.com/business/platform"
updated: "2026-07-30"
---

# WhatsApp Business Platform

By [WhatsApp](/whatsapp.md)

WhatsApp Business Platform is an API solution for medium and large businesses to communicate with customers at scale, integrating with existing systems to send notifications, provide customer support, and more.

## Features
- Send notifications to customers
- Integrate with existing systems
- Provide customer support at scale
- Automate messaging workflows
- Track message delivery and read receipts
- Manage customer interactions
- Enable two-way communication
- Support multimedia messaging

## Built for
MARKETERS, CUSTOMER_SUPPORT, OPERATIONS

Source: https://www.softatlas.io/whatsapp/products/whatsapp-business-platform