---
canonical: "https://www.softatlas.io/whatsapp/products/whatsapp-business"
name: "WhatsApp Business"
provider: "WhatsApp"
category: "Customer Experience / Live Chat & Messaging / Omnichannel Messaging"
review_count: 0
ai_powered: false
launched: 2018
website: "https://getwhatsapp.com/business"
updated: "2026-07-30"
---

# WhatsApp Business

By [WhatsApp](/whatsapp.md)

WhatsApp Business is a free-to-download app designed for small businesses to interact with customers, providing tools to automate, sort, and quickly respond to messages.

## Features
- Automate responses to customer messages
- Sort messages for better organization
- Quickly respond to customer inquiries
- Create a business profile with information
- Label conversations for easy tracking
- Send multimedia messages
- Use messaging statistics for insights
- Integrate with WhatsApp Web for desktop use

## Built for
CUSTOMER_SUPPORT, MARKETERS, SALES

Source: https://www.softatlas.io/whatsapp/products/whatsapp-business