Wizaly

Wizaly is a French marketing measurement software company. Its platform collects and unifies customer touchpoints across online and offline channels, resolves duplicate identities with an identity graph, and applies algorithmic multi-touch attribution to credit each channel for conversions. It adds media mix modeling and budget planning to recommend how to split spend across channels, along with privacy-compliant tracking that keeps measurement working under consent and cookie restrictions. Marketing directors, analysts, media buyers and e-commerce managers use it to compare campaigns and optimize acquisition and retention. Customers come from retail, travel, finance, insurance and other consumer-facing sectors.