Yoast

Yoast builds search engine optimization software for website owners, best known for its WordPress plugin. The plugin analyses each page or post as it is written, scoring keyword use and readability, and handles technical work in the background such as XML sitemaps, canonical URLs, meta tags and structured data. A Premium tier adds internal linking suggestions, redirect management and AI-generated titles and descriptions, while add-ons cover WooCommerce product catalogs. A separate app brings the same guidance to Shopify stores. Yoast also runs the Yoast SEO Academy, an online training catalog. Its users range from bloggers and small businesses to agencies managing many sites.