---
canonical: "https://www.softatlas.io/zeta-global/products/analytics"
name: "Analytics"
provider: "Zeta Global"
category: "Marketing / Marketing Analytics / Attribution Platforms"
review_count: 0
ai_powered: true
website: "https://www.zetaglobal.com/products/analytics-attribution"
updated: "2026-09-02"
---

# Analytics

By [Zeta Global](/zeta-global.md)

Zeta Analytics optimizes cross-channel campaigns using real-time signals to increase efficiency and ROI, providing measurable and accountable business outcomes.

## Features
- Unify analytics, omnichannel attribution, and proprietary data with real-time activation
- Visualize engagement with heat maps showing link clicks
- Track key marketing metrics in a real-time, customizable dashboard
- Access insights beyond first-party data through Zeta’s proprietary Data Cloud
- Build tailored reports using a rich catalog of off-the-shelf datasets
- Gain cost-effective intelligence by analyzing and activating campaigns in one system
- Design and optimize experiments from setup through performance analysis
- Access zero-copy, real-time insights and build ad hoc datasets

## Built for
MARKETERS, EXECUTIVES

Source: https://www.softatlas.io/zeta-global/products/analytics