---
canonical: "https://www.softatlas.io/zeta-global/products/cdp"
name: "CDP"
provider: "Zeta Global"
category: "Data & Analytics / Customer Data Platforms / Real-Time CDPs"
review_count: 0
ai_powered: true
website: "https://www.zetaglobal.com/products/cdp"
updated: "2026-09-02"
---

# CDP

By [Zeta Global](/zeta-global.md)

Zeta's Customer Data Platform (CDP) turns fragmented data into a clear, actionable view of each individual and their journey, enabling personalized and optimized customer interactions.

## Features
- Unify fragmented customer data into real-time, activation-ready profiles
- Ingest, cleanse, and unify data from any source
- Convert anonymous web traffic into known individuals for precise targeting
- Augment customer profiles with predictive signals and real-time insights
- Orchestrate cross-channel journeys with native support for multiple channels
- Collect zero- and first-party data directly from consumers
- Execute cross-channel journeys with minimal latency
- Drive dynamic decisions around lead scoring and behavior-based triggers

## Built for
MARKETERS, EXECUTIVES

Source: https://www.softatlas.io/zeta-global/products/cdp