AB Tasty is a French digital experience optimization platform offering A/B testing, personalization, and feature management for websites and applications, originally founded as the agency Liwio and rebranded AB Tasty in 2013.

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About AB Tasty

AB Tasty offers a platform that enables businesses to conduct A/B testing and personalize user experiences on their websites and mobile apps. Their solutions are designed to improve conversion rates, enhance user engagement, and drive business growth by providing data-driven insights and tools for experimentation.

Listed inCI/CDasFeature Flag Platforms

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Reviews

1
Quick review
Anonymous reviewer
Software100 – 300 employees

Administrator·France

3
October 2026

Nous avions AB Tasty côté Cegid pour l'A/B testing. Mon principal retour est que l'outil est un peu cher et un peu light pour nos besoins.

Features

Control feature visibility and behavior with flags without deploying code
Run server-side experiments using context keys
Roll features out progressively to limited audiences before wider release
Implement flags via APIs and SDKs across client and server
Manage feature deployments across channels and devices in one place
About
Founded2009
HeadquartersParis, France
Employees300 – 1 000
abtasty.com

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