ActiveCampaign

ActiveCampaign is a marketing automation platform centred on email. Users build automated sequences in a visual editor, where messages are triggered by what a contact does: signing up, visiting a page, abandoning a cart or making a purchase. Contacts are segmented and scored, and campaigns can go out by email, SMS or WhatsApp. The platform also includes a sales CRM with pipelines, landing pages and forms, and connects to a large number of third-party apps, including e-commerce platforms. AI features help generate campaigns, content and automations. It is used by small and mid-sized businesses, online stores and agencies that want automated customer communication without a large marketing team.