Ahrefs

Ahrefs gives marketers data on how websites perform in search, drawn from its own crawler and index of the web. Site Explorer shows the backlinks, organic keywords and top pages of any domain, which makes it a common tool for studying competitors. Keywords Explorer estimates search volumes and ranking difficulty, Site Audit checks a site for technical problems, and Rank Tracker follows positions over time. Brand Radar extends this to AI search by tracking how a brand is mentioned in the answers of large language models. Ahrefs is used by SEO specialists, content marketers and agencies to plan content, build links and measure visibility.