Semrush
SEO and online visibility toolkit: keywords, backlinks, site audits and competitor research.
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Claim this pageAbout Semrush
Semrush shows how a website performs in search and how its competitors do. Marketers use it to research keywords with their search volumes and difficulty, audit a site for technical SEO issues, analyse the links pointing to their site and to competitors, and track their positions over time by country and device. It also reports on competitors' traffic and advertising, and on visibility in AI search. It is used by SEO specialists, content and marketing teams, and the agencies that work for them.
Media
2Reviews
9
Occasional User·France·used it More than 2 years
A powerful and comprehensive SEO platform
Semrush is a very powerful and reliable platform that covers a wide range of SEO, content, competitive analysis, and digital marketing needs. The depth of the tool is a real strength, although the number of features can sometimes feel overwhelming, and it is not always easy to take full advantage of everything the platform offers.
Administrator·Belgium
Semrush has one of the biggest and oldest keyword databases in the industry, and that is still the main reason to pay for it. Coverage is deep, the historical data is there, and for core SEO and paid search work it stays dependable in a way most newer tools aren't. The one area where I'd temper expectations is the AI SEO add-on. It feels like they built it with the same complexity as their main SEO suite instead of starting small and accurate. The topics it surfaces often don't make sense, and the data from the add-on still isn't available through the API, so you can't pull it into your own reporting or workflows yet.
Administrator·France
Semrush est un outil que j'ai toujours utilisé pour gérer mes stratégies SEO et voir l'impact de ce travail. Depuis l'arrivée des AI Overviews en France on ressent la difficulté de l'outil à remplir pleinement ses fonctions comme avant.
