SEO and online visibility toolkit: keywords, backlinks, site audits and competitor research.
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Semrush is a comprehensive SEO platform praised for its extensive keyword database and reliable data. Most reviewers appreciate its all-in-one interface for SEO, content, and competitive analysis.
Read the full overviewSemrush shows how a website performs in search and how its competitors do. Marketers use it to research keywords with their search volumes and difficulty, audit a site for technical SEO issues, analyse the links pointing to their site and to competitors, and track their positions over time by country and device. It also reports on competitors' traffic and advertising, and on visibility in AI search. It is used by SEO specialists, content and marketing teams, and the agencies that work for them.
Occasional User·100 – 300 employees·France·used it More than 2 years
Semrush is a very powerful and reliable platform that covers a wide range of SEO, content, competitive analysis, and digital marketing needs. The depth of the tool is a real strength, although the number of features can sometimes feel overwhelming, and it is not always easy to take full advantage of everything the platform offers.
Marketing·Expert admin·Guest Suite·50 – 100 employees·France
J’utilise Semrush au quotidien pour la recherche de mots-clés, le suivi de positions, l’analyse concurrentielle et l’audit technique. Son principal atout est de tout réunir dans une seule interface, et l’AI Toolkit apporte un vrai plus : on suit des prompts métier pour voir si la marque est citée dans les réponses des assistants IA. En revanche, l’outil montre ses limites sur certains usages. Les estimations de trafic et le profil de backlinks me semblent moins fiables que chez d’autres acteurs, et la facture grimpe vite dès qu’on ajoute des utilisateurs ou des modules. Un bon outil généraliste, mais pas le meilleur sur chaque brique.
Administrator·Belgium
Semrush has one of the biggest and oldest keyword databases in the industry, and that is still the main reason to pay for it. Coverage is deep, the historical data is there, and for core SEO and paid search work it stays dependable in a way most newer tools aren't. The one area where I'd temper expectations is the AI SEO add-on. It feels like they built it with the same complexity as their main SEO suite instead of starting small and accurate. The topics it surfaces often don't make sense, and the data from the add-on still isn't available through the API, so you can't pull it into your own reporting or workflows yet.
