Amplitude

Amplitude shows product and marketing teams how people actually use a website or an app. It collects events from the product, then lets teams build charts on funnels, retention, user paths and cohorts without writing SQL. Amplitude Experiment runs A/B tests and Amplitude Feature Management handles feature flags and progressive releases, with results measured on the same data. Session Replay shows recordings of individual sessions to explain what the numbers reveal, and Amplitude AI surfaces findings automatically. It is used by product managers, growth teams, analysts and engineers in companies that run digital products.