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Account-based marketing platform: personalized LinkedIn ads and microsites per target account, with engagement data for sales.
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Claim this pageUserled is a platform for running account-based marketing campaigns. Marketers choose their target accounts and use it to run LinkedIn ads tailored to each one, then send visitors to microsites personalized for that account. A sales plugin lets reps create their own account-specific content and see which contacts engaged with it, so that marketing and sales act on the same signals. AI agents generate the personalized content and provide insights and recommendations. It is used by B2B marketing and sales teams that focus on a defined list of accounts.
2 Soft Atlas articles · 3 vendor videos
Founder / CEO·Administrator·Didomi·100 – 300 employees·France·used it Less than 3 months
We recently adopted Userled at Didomi to build out our Account-Based Marketing strategy and create personalized landing pages.
We mainly target large accounts, where personalizing campaigns matters. With Userled, we can build pages dedicated to an industry or an account, for example by showcasing logos of customers in the same industry.
We work with our sales reps to identify around fifteen priority accounts per rep. Marketing can then personalize the content and build a campaign setup around those targets, especially with 
LinkedIn.
The goal is to multiply interactions, generate meetings and reassure prospects who take the time to do their research before choosing a vendor.
So far, it's going very well. We're still ramping up and we'll probably increase our investment if the proof of concept is validated.
Founder / CEO·Administrator·Qobra·10 – 50 employees·France
Userled is an off-the-shelf tool that tells us who came to our site, when and on which page; the best intent data we have.
Every visit lands in a 
Slack channel with the person's name, phone and email (in the US; in Europe we only get the company name), and a sales rep calls them while they're hot. They do a lot more than that, but this original product on its own is very good.
