Adobe Experience Cloud

Adobe Experience Cloud is Adobe's family of applications for marketing, analytics, content and commerce teams in large organizations. It groups products such as Adobe Experience Manager for web content and digital assets, Adobe Analytics, Adobe Target for testing and personalization, Adobe Journey Optimizer and Adobe Campaign for cross-channel messaging, Marketo Engage for B2B marketing automation, Adobe Commerce and Adobe Workfront for work management. Most of these applications run on Adobe Experience Platform, which unifies customer data into real-time profiles and audiences, with AI features for segmentation and content generation. It is used mainly by enterprise marketing and digital teams that manage customer experiences across websites, apps, email and advertising.