The WhatsApp Business API allows businesses to send messages with templates, interactive buttons, and media on WhatsApp.
CPaaS (SMS, Voice & WhatsApp APIs)
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Features
Send messages using pre-approved templates
Integrate interactive buttons and media in messages
Manage template approval and track approval state
Receive inbound message webhooks with HMAC-signed events
Implement session-window awareness for message sending
Execute multi-step in-app forms with backend validation
Integrate with Meta Ads Manager for Click-to-WhatsApp Ads
Add cross-channel fallback to SMS for expired sessions
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