Brand24

Brand24 is a media monitoring tool that collects public mentions of brands, products, competitors and keywords from social networks, news sites, blogs, video platforms, forums, podcasts and review sites. Users set up projects with keywords and filters, then follow mentions in real time, with sentiment analysis, reach and engagement metrics, alerts and automated reports. AI features summarize discussions, detect emotions and anomalies, and answer questions about the collected data. Marketing, PR and agency teams use it for reputation management, campaign measurement, competitor analysis and customer feedback. The company also sells Chatbeat, which tracks how AI chatbots mention a brand, and is majority-owned by Semrush.