Hawk

Hawk is a French advertising technology company that operates an omnichannel buying platform. Brands and agencies use it as a single point to plan, activate and optimize digital campaigns across digital out-of-home screens, desktop, mobile, tablet, connected TV and in-game inventory, in display, video and audio formats. The platform can be used in self-serve mode or through managed, tailor-made activations run with Hawk's teams. Studio, its creative suite, adapts and optimizes ad creatives for each screen and format, and Research & Insights measures campaign impact and audience understanding, including drive-to-store effects. It is used by media agencies and advertisers running cross-screen campaigns.