HawkA verified review on Soft AtlasEfficient and user-friendly DSP
Arnaud L., Nanotera4/5
Classic review
Arnaud L.
Administrator·Nanotera·France·used it More than 2 years
4
September 2026Hawk is my day-to-day DSP, easily handled, well-connected, efficient, affordable and with a top-notch support team. We use it through both their UI and API connected to our SaaS platform BigOne, in order to purchase display ads, digital audio, DOOH, etc.
Pros
- Easy enough
- API connected
- AI and algorithms seem quite powerful
- Support team
Cons
- List management
- Programmatic deals not always very easy to setup
Products reviewed
Omnichannel Buying PlatformThe core feature of the platform, quite efficient.
4.5
Tailor-Made ActivationsI set it up the way I like, diretly or through API
4
Research & InsightsNot use it too often, powerful, but requires time for the team to produce the analysis
3.5
Ratings by dimension
4/5Setup and Onboarding as a user
5/5Customer support
4/5Ease of Use
5/5Value for Money
4/5Features & Innovations