Kantar

Kantar helps brands understand how consumers think and behave so they can make marketing, media and product decisions. It combines survey data collected from a global online panel with analytics models and benchmarks built over decades of brand and advertising studies. Its offer covers brand tracking and brand strategy, creative and advertising testing, media effectiveness measurement, innovation and concept testing, customer experience programs and qualitative research. Clients can run studies through its automated Kantar Marketplace platform, buy sample and data collection through Profiles, or work with research teams on custom projects. It serves marketers, insights teams and agencies at consumer brands, retailers and media owners across many countries.