Kantar Marketplace
No reviews yetAutomated market research platform where insights teams and marketers run self-serve or assisted studies such as ad testing, concept testing, brand tracking and price testing, with results benchmarked against Kantar norms.
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Features
Test ads before launch with AI-based predictions
Run concept and product innovation tests
Track brand health over time
Test price points with consumers
Benchmark results against category norms
Measure media and campaign effectiveness
Launch self-serve studies with pay-as-you-go pricing
View results in self-serve dashboards
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