Looker Studio

Looker Studio, formerly Google Data Studio, is Google's free self-service tool for dashboards and reports. Users connect a data source such as Google Analytics, Google Ads, BigQuery or a spreadsheet, or one of several hundred partner connectors, then drag charts, tables and filters onto a page. Reports are interactive and are shared like a Google Doc, with view or edit rights, scheduled email delivery and embedding. It is a lighter product than Looker, Google Cloud's enterprise BI platform, and is distinct from it. It is used by marketers, agencies and small data teams that need client or internal reporting without a BI budget.