Sales engagement inside Gmail: email sequences, tracking, meeting scheduling and automatic Salesforce logging.
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Mixmax adds sales engagement features to Gmail through a browser extension, so reps work from their inbox instead of a separate application. They can track opens and clicks, insert templates, share calendar availability or polls inside an email, and enrol prospects in sequences that combine emails, calls, LinkedIn steps and tasks. Emails, meetings and contact updates are logged to Salesforce automatically, and CRM fields can be edited from a sidebar next to the conversation. Rules trigger actions such as creating a task or sending a notification when a prospect replies or books a meeting. It is used by account executives, customer success managers and small and mid-sized B2B sales teams that run on Google Workspace.
How teams use Mixmax
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Sales·Frequent User·Ankorstore·France
Nous utilisons Mixmax comme outil de séquences email. On prépare les séquences, on ajoute les contacts, on envoie et on récupère ensuite de la donnée sur la performance de la séquence. Ce que je trouve particulièrement intéressant aujourd'hui, c'est leur MCP. Il peut faire le design de la séquence, la créer directement et inscrire les contacts dedans. Il ne reste ensuite plus qu'à relire avant de lancer l'envoi. Pour moi, Mixmax est vraiment centré sur le mailing, sans toute la partie enrichissement et waterfall de contacts que l'on peut retrouver dans d'autres outils.
