Outreach

Outreach is a sales execution platform built around sequences, the scheduled series of emails, calls and tasks that sales reps run to reach prospects and follow up with them. Activity is logged back to the CRM, so managers see what was done on each account. On top of prospecting, the product covers deal management with pipeline inspection, revenue forecasting, and conversation intelligence that records and analyses sales calls for coaching. AI agents now assist with account research, drafting messages and updating deals. It is used by sales development representatives, account executives, sales managers and revenue operations teams, mostly in mid-size and large B2B companies that work from Salesforce or Microsoft Dynamics.