Salesforce Einstein

Salesforce Einstein is the set of artificial intelligence features built into Salesforce products. It applies machine learning to the data a company already holds in its CRM, to score leads and opportunities, forecast sales, recommend next actions, classify support cases and suggest replies. Administrators can also build their own predictions on Salesforce objects without writing code. Results appear directly in the Sales, Service, Marketing and Commerce clouds, where users work. It is used by sales, support and marketing teams in companies that run on Salesforce.