Segment

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Customer data platform owned by Twilio: collect events once, unify profiles and send them to every tool.

segment.com
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About Segment

Segment is a customer data platform that acts as a single collection point for customer data. Developers install its tracking libraries on websites, apps and servers, and Segment forwards the events to analytics, advertising, marketing and data warehouse tools through a catalogue of ready-made connections. It resolves identities to build one profile per customer, lets teams define audiences and sync them to their marketing channels, and checks incoming data against a tracking plan. Segment was acquired by Twilio in 2020 and is sold as Twilio Segment. It is used by engineering, data and marketing teams.

Listed inCustomer Data PlatformsasCustomer Data Platforms

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Features

Collect customer data from multiple sources
Unify customer data into a single profile
Enrich customer data with additional insights
Enable real-time customer data updates
Segment audiences for targeted marketing
Integrate with various applications and devices
Provide data-driven insights for decision making
Facilitate customer journey mapping
About
HeadquartersSan Francisco, USA
Employees1 000 – 10 000
segment.com

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