Surfer

Surfer helps marketing teams write and improve content so that it ranks in search engines and is cited by AI assistants. Its Content Editor analyses the pages already ranking for a keyword and gives writers a live score with guidance on terms, structure and length. Other tools plan topic clusters, audit existing pages for missed opportunities and generate article drafts with AI. An AI visibility tracker shows how often a brand appears in the answers of language models, so teams can spot gaps and act on them in the same workflow. Surfer is used by in-house marketers, content writers, SEO specialists and agencies.