
TikTok for Business
TikTok's advertising platform: create, target and measure video ad campaigns, and work with creators on sponsored content.
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TikTok for Business brings together the tools brands use to advertise on TikTok. In TikTok Ads Manager, an advertiser chooses an objective, defines an audience and a budget, uploads full-screen video ads and follows the results. TikTok Business Center groups ad accounts, users and assets for teams and agencies. To produce content, TikTok One connects brands with creators, TikTok Creative Exchange gives access to production partners, and Symphony Creative Studio generates and adapts videos with AI. TikTok Affiliate lets creators promote products for a commission. It is used by marketing teams, ecommerce merchants and agencies that want to reach TikTok's audience, from small businesses to large brands.