LinkedIn Marketing Solutions
B2B advertising on LinkedIn: sponsored content, message ads and lead forms targeted by job title, company and industry.
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Claim this pageAbout LinkedIn Marketing Solutions
LinkedIn Marketing Solutions is the advertising arm of LinkedIn, used by B2B marketers to reach professionals on the network. Campaigns are created, targeted and measured in Campaign Manager, where advertisers select audiences by job title, function, seniority, company, industry or uploaded account lists. LinkedIn Ads covers the formats themselves: sponsored content in the feed, message ads delivered to the inbox, and dynamic ads. Lead Gen Forms let a member submit their details from inside an ad, with fields pre-filled from their profile, and the leads can be sent to a CRM or marketing automation tool. It is used by demand generation, brand and account-based marketing teams.
How teams use LinkedIn Marketing Solutions
1 Soft Atlas article
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Reviews
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Marketing·Frequent User·Lucca·100 – 300 employees·France
La grande force de LinkedIn pour nous est la qualité de la donnée déclarative disponible pour le ciblage B2B : poste, entreprise, taille de l'entreprise ou industrie. Quand on a besoin d'un ciblage très précis, c'est extrêmement intéressant, notamment pour nos premières campagnes ABM. Cela ne garantit pas automatiquement la qualité du lead, mais nous pouvons définir beaucoup plus précisément les profils que nous voulons toucher. Les formats comme les messages sponsorisés permettent aussi d'aller vers des approches qui ressemblent davantage à du one-to-one.
