Wistia

Wistia hosts and manages the videos that businesses publish on their own websites. Videos are embedded through a customizable player without third-party ads or suggested content, and can carry calls to action and email capture forms that send leads to a marketing automation tool or CRM. Analytics show who watched and how far, with heatmaps for each viewer. The product also records and edits video, with AI tools for trimming and transcripts, organizes libraries into channels, and runs live webinars that become on-demand content afterwards. It is used by marketing teams in small and mid-size B2B companies for product videos, webinars and customer stories.