ZoomInfo

ZoomInfo maintains a large database of companies and business contacts, with direct phone numbers, email addresses, org charts, technologies used and firmographic details. Sales and marketing teams search it to build prospect lists that match their ideal customer profile, and use intent data and other buying signals to see which accounts are researching a topic. Records can be pushed to the CRM and to sales engagement tools, and existing data can be enriched and kept up to date automatically. The wider platform adds conversation intelligence, website visitor identification and workflow automation. It is used by sales development, account executive, marketing and revenue operations teams, mostly in B2B companies.