Google Ads

Google Ads is the platform advertisers use to buy placements across Google Search, YouTube, Gmail, Maps and a network of partner websites and mobile apps. Advertisers choose keywords or audiences, set a budget and bids, and usually pay when someone clicks or views the ad. Campaign formats include text ads in search results, display banners, video ads, shopping listings and app promotion. The platform provides targeting by location, device and interest, automated bidding, and conversion tracking to measure what each campaign brings in. It is used by businesses of every size, from local shops to global brands, and by the agencies that manage their budgets.