Meta

Meta is the company behind Facebook, Instagram, Messenger and WhatsApp, and sells the business tools built on those apps. Advertisers buy and measure campaigns through Ads Manager, targeting audiences across feeds, stories and reels. Meta Business Suite gives a single place to publish posts, answer messages and comments, and follow results on Facebook and Instagram. The WhatsApp Business Platform is an API that lets companies send notifications and handle customer conversations at scale, usually through a messaging or support tool. It is used by marketing teams, e-commerce brands, agencies and customer service teams.