HubSpot
4.3· 29 reviewsUnclaimed pageMainly SalesAlso active in Commerce,Data & Analytics,Marketing,Customer ExperienceHubSpot is a leading provider of software and tools designed to help businesses grow and manage their marketing, sales, and customer service operations. The company offers a comprehensive customer platform that supports startups and small businesses.
Overall
29 reviews
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AI overview
HubSpot is a versatile platform praised for its powerful automation and ease of use, making it suitable for B2B growth and sales pipeline management. Most reviewers appreciate its robust API and integration capabilities, though some note that it can become expensive as you scale.
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Sales·Administrator·Codoc·France
Simple d'utilisation et performant. On peut connecter l'outil à Claude et faire des merveilles sur l'analyse des ventes.
Expert admin·France
Chez malibou, on utilise HubSpot depuis plusieurs mois maintenant comme colonne vertébrale de notre activité commerciale et marketing, et le résultat est très positif. Ce qu'on apprécie particulièrement, c'est la fluidité entre les deux équipes. Le marketing peut suivre en temps réel comment les leads avancent dans le pipeline, et les sales ont une vision claire du contexte marketing de chaque prospect avant même le premier contact. Cette continuité change vraiment la donne au quotidien. Le reporting est également un vrai plus : on a une meilleure lisibilité sur notre couverture de pipeline et sur la performance de nos campagnes, ce qui facilite beaucoup les échanges avec les équipes internes. Un outil solide, qui grandit avec nous et qui a clairement structuré notre façon de travailler entre marketing et vente.
Founder / CEO·Expert admin·G8te·France
HubSpot has been my sales backbone for almost 10 years. I find it powerful, comprehensive, and easy to use (simplicity is actually my most important criterion when evaluating any tool).
Frequent User·Belgium
Great tool to collaborate and keep tracks of your interaction.
Marketing·Administrator·AVISIA·France
Great tool to align Marketing and Sales teams and generate pipeline
Administrator·France
HubSpot earns its reputation as one of the easiest CRMs to actually get a team using. The interface stays clean even as you stack on more modules, and new hires get productive fast without a long onboarding curve. Workflows are where it really pays off. You can build genuinely complex automation (lead scoring, lifecycle stage changes, multi-branch nurture sequences) without touching code, and the logic stays visible and easy to debug. Few CRMs at this price point match that combination of power and clarity. HubSpot is also moving fast on agentic setup. Their AI agents for content generation, prospecting, and customer service configuration are ahead of most competitors in this category, and the direction is clearly toward more autonomous, less manual configuration over time. The gap is data enrichment. Native enrichment still feels thin next to dedicated tools like Clearbit or ZoomInfo, and teams with any real reliance on firmographic or intent data end up bolting on a third-party integration anyway. It's the one area where HubSpot hasn't quite caught up to the rest of the platform. Solid platform, and if enrichment closes the gap, this becomes a 5. And, yes, it's expensive.
Marketing·Administrator·Ditto·France
Excellent tool to centralize and run marketing automation and CRM, with solid integrations across most B2B tools. A few gripes: it's hard to drive from an AI agent — I can't bulk-update workflows or run my automation from Claude, unlike newer AI-native tools like Aktio (or Vercel, in another category). And while AI now shows up in a lot of places across the product, I've yet to feel a real automation or time-saving payoff (maybe I'm just not using it right). It's also pricey overall, and once you're in, switching is costly!