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IAN Care

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IAN Care is a module focused on reducing the carbon footprint of CRM activities while managing marketing pressure on each client. It balances scenarios, volumes, and channels to align business performance with environmental sustainability and consumer respect.

CRM PlatformsCRM AutomationSales Engagement Platforms

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Features

Monitor the digital carbon footprint of CRM activities in real time
Orchestrate omnichannel CRM activities based on carbon impact
Optimize CRM performance while preserving resources
Integrate eco-environmental criteria to personalize activations
Calculate carbon footprint with certified precision

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