Webmecanik

Webmecanik publishes two connected products for marketing and sales teams. Webmecanik Automation is a marketing automation tool for capturing leads, scoring and segmenting contacts, and running email campaigns and nurturing scenarios from acquisition to retention. Webmecanik Pipeline is a CRM that gives sales reps a view of their deals, contacts and activities. Used together, they let both teams work from the same contact data and follow the whole customer journey. The company adds AI features to assist with these tasks, hosts its software in Europe and puts forward GDPR compliance and control over data. It is used mainly by small and mid-size B2B companies and agencies in France.