Data enrichment and outbound automation: many data providers and AI research in one table.

About Clay

Clay lets go-to-market teams build prospect lists and enrich them from many data providers at once. Each row of a table is completed step by step: a waterfall queries several providers in turn until the data is found, and AI agents called Claygents research a company or a person on the web. Signals such as job changes and funding trigger actions, audiences can be synced to advertising platforms, and outreach can be sent from Clay or pushed to a CRM. It is used by growth, sales operations and revenue operations teams.

Listed inSales IntelligenceasGTM Data Orchestration, Contact Enrichment, Intent & Signal Data

How teams use Clay

No success cases yet.

Media

3

Reviews

1
Quick review
Edgar D.

Marketing·Frequent User·Loyoly·France

3
September 2026

Great to begin as a GTM Engineer but limited by a vision of human UI that makes it a pain to debug workflows and to do complex use-cases (compared to the flexibility of coding & using APIs) They're developing the clay CLI but it's currently limited, Clay Workflows is in Beta and full of bugs (I tested it one month ago, it might have changed)

Alternatives & competitors