HubSpot review

Flora R.

Administrator·Ditto·France

4

July 2026

Excellent tool to centralize and run marketing automation and CRM, with solid integrations across most B2B tools. A few gripes: it's hard to drive from an AI agent — I can't bulk-update workflows or run my automation from Claude, unlike newer AI-native tools like Aktio (or Vercel, in another category). And while AI now shows up in a lot of places across the product, I've yet to feel a real automation or time-saving payoff (maybe I'm just not using it right). It's also pricey overall, and once you're in, switching is costly!