HubSpotA verified review on Soft AtlasA very comprehensive and robust CRM & Inbound solution.
Employee at HUB Institute3.5/5
Rich review
Employee at HUB Institute
Frequent User·France·used it More than 2 years
3.5
August 2026Be honest about why you're buying it. If you're a small team that needs a pipeline, Pipedrive, Folk CRM or Attio will cost you a fraction of this. HubSpot earns its price the moment several teams have to work off the same record.
Pros
- a wide range of functionalities
- a great solution for ABM (Account Based Organizations) and to offer collaboration from different people or departments on the same contacts or clients. The association model between contacts, companies and deals is where the value actually sits
- a CRM really adapted for organizations able to leverage Inbound with a good amount of content
- The MCP is great to ease and speed up the usage from Claude or or other GPTs
- Workflows are usable by people who aren't technical, which matters more than raw power when nobody on the team is a full-time ops admin.
Cons
- a platform built before AI
- the interface is nicer than salesforce but still starting to age
- the price tag is you have thousands of contacts : The pricing punishes you for keeping data. Marketing contacts are the trap.
- Data quality is your problem, and the native tools don't go far enough. The duplicate manager surfaces likely pairs and makes you approve them one at a time. There's no bulk merge, the matching stays conservative enough that plenty of duplicates never show up, and the feature only exists from Professional up.
- The suite is bigger than most teams' actual use. We pay for features we've never switched on, and the ones we don't use still create settings somebody has to own.
Products reviewed
Marketing HubExcellent once your database is clean, and it prices your database, so keep it clean. The link between campaigns and the CRM is the reason to buy it. Someone downloads a report, registers for an event, opens three emails about a topic, and the sales side sees all of it on the contact record without anyone plumbing an integration. That's the whole pitch, and it does deliver.
For an events business it earns its keep on registration flows. Form, list, workflow, reminder sequence, follow-up segmented by who showed up and who didn't. I can build that in an afternoon and reuse it for the next one.
Lists and workflows are the strongest part of the product. Non-technical people on our team build segments
But the pricing model taxes exactly the asset you're supposed to be building. Professional includes 2,000 marketing contacts. Every extra block of 5,000 runs around 225 EUR a month. Do the arithmetic on a 20,000-contact list and the contact bill outweighs the plan itself. Worse, the default behaviour works against you: import an event list, connect an old tool, and everything arrives flagged as a marketing contact, including vendors, bounces and people who unsubscribed in 2019. You are paying rent on records you can't even email.
I'd also say the reporting is good until it isn't. Standard attribution is fine, and the moment you want something specific across several BUs you're exporting to a spreadsheet anyway.
It closed the gap between "we sent a campaign" and "that campaign produced revenue." For each event or program I can trace registrations back to the emails and pages that generated them, and the sales team inherits that context instead of asking us for a list.
Practically, it removed a recurring source of friction between marketing and sales: nobody argues about whose leads they are, because everyone reads the same record.
3.5
Sales HubFour revenue lines in one pipeline, but the useful features all sit behind the Professional wall
Deal stages and pipelines per business unit are quick to configure and I can change them without a consultant. Forecasting by pipeline is decent, not brilliant, but decent enough that I stopped rebuilding it in a spreadsheet every quarter. The Gmail integration is the piece that actually drove adoption: the team logs activity because it happens from their inbox, not because I chased them.
Custom reports at Professional are where it clicks. Revenue by BU, by year, by owner, exportable, and the numbers reconcile. That was a week of work per quarter before.
Sequences, the feature most people buy Sales Hub for, don't exist below Professional. per-seat pricing makes it expensive to give visibility to people who don't sell.
3.5
Content HubA form on a landing page is a CRM record two seconds later, with the source, the campaign and the attribution already attached. Anyone who's maintained that same chain across WordPress plus a form plugin plus a Zapier layer knows what that's worth.
For event landing pages it's fast. Clone the last one, change the copy and the dates, publish, and the registration data lands where the sales team already looks.
Templating uses HubL, which means the person who can modify your site has to know HubSpot specifically. Your existing front-end developer can't just pick it up on a Tuesday, and freelancers who know it charge accordingly. Compared with WordPress or Webflow, design freedom is narrower and iteration is slower. I.E HUbspot CMS sucks...
And then the obvious one: everything you publish here is inside HubSpot. Leaving means rebuilding the site. That's not a hypothetical concern when you're evaluating whether to keep paying for the rest of the suite
Be clear about why you'd take it over WordPress or Webflow. The only defensible reason is the CRM link. If your site is primarily a design and content object, you'll be happier and cheaper elsewhere.
3
Ratings by dimension
3/5Setup and Onboarding as a user
3.5/5Customer support
3/5Ease of Use
3/5Value for Money
3.5/5Features & Innovations
The deep divePower user's view
How it compares
Other similar tools they tried before
Salesforce Sales Cloudfolk
Way easier and more modern than Salesforce. Way more complex and powerful than Folk.
Features they love
| Feature | How they use it day to day |
|---|---|
| MCP | the remote MCP server (GA April 2026) exposes the full object graph in read and write, contacts, companies, deals, tickets, quotes, subscriptions, plus engagements (calls, emails, meetings, notes, tasks), and above all the associations between them. That's the only part that matters. A CSV export gives you rows, it loses the structure. MCP keeps the structure, so an agent can answer "who sponsored in 2024, bought nothing in 2025, and opened three emails about AI" without anyone building a report. |
Features they'd add
Non-marketing by default, with automatic sunsetting.
Cost per segment, shown in the list view.
Free read-only seats.